Jaguar’s Trademark Application Signals Plug-In Vehicle

2017 Jaguar F-Pace
2017 Jaguar F-Pace (photo license)

Jaguar recently took what appears to be a step closer to releasing plug-in versions of certain vehicles by registering with the U.S. Patent & Trademark Office the term “I-Pace” (and, reportedly, “I-Type”) which might complement or replace the already-trademarked “EV-Type.” Jaguar’s current fleet includes the F-Pace, the company’s first-ever SUV, and the F-Type luxury sports car.

On the subject of developing an electric vehicle, Jaguar’s design director Ian Callum is on the record saying “it’s coming.” Adding an “I” or “EV” to an existing moniker is consistent with other OEMs’ strategy of integrating electric drive into the main line of vehicles. And offering a plug-in version of one or both of these highly-regarded vehicles would be a logical response to Audi, BMW, Tesla, Volvo, and others who compete for Jaguar with a select clientele and already have all-electrics or plug-in hybrids on the market.

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