Exterior view of Lucid Studio

Lucid Studios

Get ready to add Lucid to the list of options when you’re in the market for a new vehicle. Lucid Motors announced this week plans to open 20 retail locations, which the company calls “Lucid Studios,” as well as service centers throughout North America by the end of next year. The first batch of locations will be relatively small-footprint spaces in high-traffic areas in California, Florida, New York, and near Washington, DC.

While customers will have the option to design and purchase their vehicle fully or partially online, the studios offer a place “to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle,” said Peter Rawlinson, Lucid’s CEO and CTO. “A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey.”

Lucid is also Lucid is creating a digital experience to complement the purchase process and that will continue into ownership. The company will soon be launching a new website, which is expected to include configuration options that will enable prospective owners to customize their own car and view it from any angle in a variety of environments.

Image of Lucid Studio Digital Experience

About the Lucid Air

The company’s first production vehicle, the Lucid Air, will feature a driving range of more than 400 miles on a single charge and achieve 0-60 mph in less than 2.5 seconds. Contributing to this fuel efficiency and speed is the vehicle’s extreme aerodynamics. Lucid recently completed tests at Windshear’s advanced rolling-road wind tunnel, where engineers verified a coefficient of drag of 0.21; this makes the Lucid Air the world’s most aero-efficient luxury car. 

Image of Lucid Air aerodynamics test.

The Lucid aerodynamics team comprises leading technologists and analysts drawn from the worlds of automotive and motorsport, with four Formula One World Championships under their belt.

“Key to our development process was creating Lucid’s own meticulous aerodynamic design philosophy for electric vehicles honed from years of success in Formula One. We applied lessons learned from shaping the world’s highest performance racing machines as integral to the Lucid Air’s design process. It’s not just about achieving the lowest coefficient of drag, it’s also key to have a highly balanced performance vehicle with precisely managed airflow in all aspects.” 

Jean-Charles Monnet, Lead Aerodynamicist, Lucid Motors.

Production is expected to begin later this year in Arizona, and the vehicle will be officially revealed online on Sept. 9.

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Lucid Air, All-New EV, Coming Soon