Electric Vehicle Advertising Ready for Prime Time; Your Brand Can Benefit Too


Super Bowl ads cost upwards of $5 million for 30 seconds, so brands are deliberate in featuring products and services most likely to bring growth, profit, and success.

As evidence that electric vehicles are ready for prime time, Audi this Sunday will air a 60-second commercial during the big game’s second quarter called “Cashew” that highlights Audi’s electrification strategy by offering a glimpse of the fully electric e-tron GT concept car.

Making a cameo appearance in Cashew is the e-tron SUV, the first of three all-electric models Audi plans to introduce in the U.S. (expected to arrive this spring). The other two models are expected to be the Audi e-tron Sportback (debuting in 2019) and the Audi e-tron GT (debuting in 2020). Audi anticipates offering more than 20 fully electric and plug-in hybrid models globally by 2025.

While this ad is from an automaker, every company can benefit from association with electric vehicles. Let’s talk about how I can deliver your brand a lift in consideration, purchase intent, and perception through association with electric vehicles and electric vehicle charging.

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