FCA Fiat Chrysler Automobiles, the parent company of Jeep, is bringing electric vehicle manufacturing capabilities to the off-road icon as part of $4.5 billion investment in U.S. plants.
“Today’s announcement . . . allows Jeep to enter two white space segments that offer significant margin opportunities and will enable new electrified Jeep products, including at least four plug-in hybrid vehicles and the flexibility to produce fully battery-electric vehicles” said FCA CEO Mike Manley.
The term “white space” refers to future but not yet defined “must-have” vehicles, and electric certainly appears to be what Jeep has in mind.
As for specifics, three manufacturing sites (Mack Avenue, Jefferson North, and Warren Truck) will all be capable of producing plug-in hybrid versions of their respective models following the upcoming investment, and they will each have the flexibility to build fully electric models in the future.
The accompanying video highlights some vehicles in Jeep’s pipeline; no electrics quite yet, but stay tuned.
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